"They’ll call you delusional until your vision starts paying the bills."

About Us

BUILT ON VISION

ROOTED IN RESILIENCE

Delulu Marketing was founded by Paula Heckenast — a powerhouse entrepreneur, artist, and mentor who built her success from the ground up. From navigating the beauty industry’s chaos in Chicago to building a thriving empire in Tampa Bay, Paula turned her story of struggle, reinvention, and relentless determination into a blueprint for others to rise.

Her mission is simple but radical:
To help creators, artists, and entrepreneurs automate their business, amplify their brand, and achieve freedom without sacrificing soul.

FROM MAKEUP BRUSHES TO MILLION-DOLLAR SYSTEMS

Paula’s story began in a small makeup school in Illinois called London Eyes International.

After spending years as one of Chicago’s top makeup artists, she built City Lights Beauty Agency, a luxury beauty brand trusted by celebrities, television networks, and corporate clients nationwide.

She experienced firsthand how creative professionals struggle with structure — too much talent, not enough time. So she built Delulu Marketing to change that.

Today, she helps artists and entrepreneurs replace burnout with automation, chaos with systems, and fear with financial clarity.

A FEMALE-LED TECH COMPANY WITH A HEART

Delulu Marketing isn’t a faceless software brand — it’s a movement.

Our ecosystem blends marketing automation, 20 years of woman owned, self employed expertise, along with genuine community.

We don’t just give you tools — we give you strategy, support, and soul.

Manage clients, scale revenue, and step into your CEO identity — with a dash of humor and humanity.

We Believe:

- Automation should feel empowering, not overwhelming

- Profit follows purpose

- You can build systems and still stay authentic

Get Started

WHERE DELUSION MEETS DISCIPLINE

The name Delulu isn’t a joke — it’s a philosophy. It stands for being “delusionally dedicated” to your vision even when no one else believes it’s possible.

Paula believes that every visionary entrepreneur starts with a spark that looks unrealistic — until it works. Delulu Marketing was born from that spark.

It’s for the doers, dreamers, and risk-takers who refuse to settle for mediocrity.

Our systems are engineered to help you:

- Automate client communication, marketing, and lead nurturing

- Close sales with elegance and ease

- Build scalable operations that don’t burn you out

- Turn creative chaos into predictable revenue

At Delulu, we combine luxury brand strategy, high-level automation, and spiritual alignment — because the future of business is both human and high-tech.

Our Promise

Delulu Marketing was created to help ambitious people run smarter, not harder.

We don’t sell hype — we sell systems that simplify success.

Every automation, every funnel, and every brand strategy we create is built with the intention to help you work less, earn more, and step fully into your potential.

The Bigger Mission

Beyond software, Paula’s mission is to elevate the next generation of women entrepreneurs — especially those who’ve come from nothing and are ready to change everything.

“Trauma is seasoning — it makes you more interesting, wiser, and tougher to break.” - Paula Heckenast

Through Delulu Marketing, City Lights Beauty Agency, and her mentorship programs, Paula is building a bridge between creative artistry and digital mastery — giving women the tools, mindset, and systems to build financial independence and legacy wealth.

Why Businesses Choose Delulu

Built by a Founder Who’s Been There: Paula doesn’t teach theory — she built multiple six-figure businesses using the same systems we now provide to clients.

Done-For-You Automation: From CRM setup to workflows, funnels, and nurturing sequences, we handle the tech so you can focus on your craft.

Luxury Branding Meets Real Strategy: We merge creative expression with business infrastructure — where design meets data.

Community and Mentorship: Every client has access to a network of like-minded entrepreneurs and ongoing education.

WEBSITE DEVELOPMENT

Starting at $997

You’ve got ambition — we’ve got answers. Whether you're stuck in strategy, struggling with tech, or second-guessing your offer, Delulu Marketing is here with Weekly Coaching Calls that keep your business moving forward.

Every week, you’ll get direct access to real humans who actually know what you’re building and can help you fix what’s not working — fast. These aren’t fluffy calls or generic advice. This is smart, action-focused support with actual follow-through.

WHAT'S INCLUDED

WEEKLY LIVE COACHING CALLS

→ 1 Zoom call per week with a Delulu Marketing strategist

→ Submit your questions in advance or show up live

→ Covers strategy, funnels, content, automations, and whatever’s holding you back

→ Group Q&A so you learn from other members, too

→ Replays delivered in your portal within 24 hours

PERSONALIZED FEEDBACK

→ We’ll review your offers, funnels, systems, and pricing

→ Strategy-first insight to help you improve conversions and clarity

→ Ask anything: from copy to setup to backend fixes

TECH + PLATFORM SUPPORT

→ Need help with workflows, email sequences, automations, or integrations?

→ We’ll screen-share, troubleshoot, and show you what to do next

→ Perfect for entrepreneurs using Ivorey™ or any major CRM

PRIVATE COACHING LIBRARY

→ Full replay archive with topic-based filters

→ Rewatch past calls any time you need clarity

→ Organized and accessible inside your Delulu Marketing account

BONUS: BUSINESS COMMUNITY ACCESS

→ Connect with driven founders and creatives

→ Learn from real-time coaching and shared experiences

→ Motivation and accountability are baked right in

WHAT YOU NEED TO BRING

Your Current Challenges: Come with questions — big, small, or messy. We’re here for all of it.

Any Assets You Want Reviewed: Funnels, landing pages, pricing structures — upload them for live feedback

Your Business Context: Tell us what you’re working on, who you serve, and where you’re stuck

Readiness to Take Action: We’ll give you strategy, steps, and clarity. You bring the follow-through.

THE PROCESS

Once you accept your proposal and settle the invoice, we’ll send you a Google Doc the following business day to gather a few important details about your business, goals, and coaching priorities.

We’ll also open a chat ticket inside your Delulu Marketing account to stay in touch during onboarding and check in between sessions, especially if we need anything clarified or updated.

Once we receive your completed Google Doc, here’s what happens next:

→ You'll get immediate access to the Weekly Coaching Call calendar

→ A welcome email with your Zoom link, call times, and submission form for questions

→ Access to your personal coaching portal, where all recordings, links, and resources live

Calls are hosted live weekly via Zoom. If you can’t make it live, no stress. You’ll get the replay within 24 hours, and we’ll still answer pre-submitted questions on the call.

At the end of each month, we’ll check in to review progress, highlight wins, and map out next steps — so you never stall out again.