"They’ll call you delusional until your vision starts paying the bills."
Press & Media
The Story Behind the Systems
At Delulu Marketing, we don’t just build automation — we build movements.
Founded by Paula Heckenast, a nationally recognized entrepreneur and beauty-industry powerhouse turned tech visionary, Delulu Marketing merges luxury brand strategy, automation, and empowerment into one mission-driven platform.
We’re rewriting the narrative around women in tech and business — blending data, creativity, and soul to help entrepreneurs scale without selling out.
PRESS INQUIRIES
For interviews, speaking engagements, media appearances, or partnership opportunities, please contact:
📧 [email protected]
📞 813-560-0369
📍 St. Petersburg, Florida
ABOUT DELULU MARKETING
Delulu Marketing, LLC is a female-founded tech and automation agency based in St. Petersburg, Florida, offering white-labeled CRM systems, marketing automation, and creative brand consulting for entrepreneurs and small businesses.
The company is best known for bridging automation and artistry, empowering service-based entrepreneurs to systemize their workflows, amplify their personal brand, and create sustainable success.
Delulu Marketing operates on a GoHighLevel-powered platform and provides premium done-for-you automation, website templates, and digital strategy solutions that merge high-touch experience with high-end technology.
ABOUT THE FOUNDER
Paula Heckenast is the founder and CEO of Delulu Marketing and the creator of City Lights Beauty + Experiential Agency, a nationally recognized luxury hair and makeup team serving elite clients in Chicago and Florida.
A self-made entrepreneur, author, and mentor, Paula’s story has inspired thousands — from homelessness and hardship to building multiple thriving companies that blend creativity and tech.
Her mission is to show that discipline, delusion, and divine timing can coexist — and that every creative deserves to be free from financial and operational chaos.
She’s currently completing her upcoming book, which explores how trauma, resilience, and vision shape success for female founders in the creative industries.
FEATURED TOPICS & MEDIA ANGLES
Paula and Delulu Marketing have been featured in interviews, podcasts, and online publications discussing:
- The future of automation for creative entrepreneurs
- Women in tech and leadership through authenticity
- Building a multi-state business from scratch
- How to systemize success without losing creative freedom
- Scaling personal brands through automation and soul alignment
- The psychology of entrepreneurship and emotional resilience
SAMPLE MEDIA HEADLINES
“How One Beauty Founder Turned Her Makeup Brush into a Marketing Empire”
“Automation with Soul: The Rise of Delulu Marketing”
“Paula Heckenast: The Beauty CEO Bridging Luxury and Logic”
“From Chaos to CRM: How Automation Saved My Business (and My Sanity)”
BOOK & SPEAKING ENGAGEMENTS
Paula is available for:
Keynote Speaking – Women’s conferences, entrepreneur summits, and tech events
Author Appearances – Book signings, podcast guest spots, and industry interviews
Panel Discussions – Women in business, automation, personal branding, and mindset
Speaking Topics Include:
From Creative to CEO: How to Lead with Systems, Not Stress
Automation for Artists: The New Era of Digital Independence
Trauma as Seasoning: Turning Pain into Power in Business
Delusional Discipline: Why Visionaries Are Built Different
BRAND ASSETS & MEDIA DOWNLOADS
(Coming Soon)
High-resolution headshots of Paula Heckenast
Company logos and press-approved graphics
Biography, speaking sheet, and brand story PDF
For now, media assets and collaboration requests can be made directly by emailing [email protected]
FEATURED & UPCOMING APPEARANCES
Delulu Society Tampa Network – Featured Founder Series
The Beauty Society Live Summit – Guest Speaker
Marketing Without Ads Podcast – Upcoming Interview (Spring 2026)
“Delulu isn’t just a brand — it’s a belief system.
We teach women that being a little delusional about your dreams isn’t crazy — it’s required.” — Paula Heckenast
Innovation
Fresh, creative solutions.
Integrity
Honesty and transparency.
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